Earning its spot on the Las Vegas strip, the Planet Hollywood resort has gone a long way from its Arabian themed past. Formerly known as the Aladdin resort, the leisure center has gone through multiple partnerships, acquisitions and bankruptcies. With new owners consistently trying to catch up to old debt, a much needed major re-branding and renovation had always been ignored, until the partnership between Planet Hollywood and Starwood emerged. Unfortunately the face lift didn’t do the job of keeping people in the property and in 2010 Caesars Entertainment took over the resort.During the Aladdin’s reopening weekend back in 2000, Josh Axelrad (infamous card counter/author) and his friends (card counter posse) took advantage of the inexperienced staff and took off with a considerable amount of cash. After 5 years he was able to generate $700,000 for himself and his squad.
The Planet Hollywood hotel is based on the restaurant chain conceptualized by Robert Earl (Former CEO of Hard Rock Cafe) and Keith Barish (Film Producer). The restaurant holds props from movie sets, sells celebrity merchandise and offers Hard Rock cafe food with a Hollywood twist. At one point Sylvester Stallone, Bruce Willis, Demi Moore, and Arnold Schwarzenegger had their hand on the project and exchanged endorsement deals for stock options. Like the chain, each room in the PH has its own authentic Hollywood memorabilia as part of the interiors. We were lucky enough to land Charlie Sheen and his unwashed shirt. The guy who just dissed the creator of Two and a Half Men and lost his $1.25 million an episode deal. There were more of his stuff inside that round table near the window. It lit up.Sunrise over the valley.
Follow me! -Lago